Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.
1. Sharing Links to Items of Interest
As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.
2. Building Your Network
Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.
3. Build Relationships within Your Current Network
People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.
4. Re-Distributing Content from Your Blog or Website
Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn’t get old.
5. Get Involved in Live Tweeting Events
Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.
6. Pitching Stories to Journalists on Twitter
You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.
7. Communicating with Your Team
You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.
8. Brand Monitoring
Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.
9. Acquire More Votes on Social Media Websites
If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.
10. Hiring People
Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.
11. Build Your Personal Brand
When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those with running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.
12. Streamline Electronic Communications
When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.


How to Become the Best Blog Site in Your Niche
Being the best blog site in your niche carries many advantages especially if you blog to make money. Operating a blog that has a strong following is a reflection of the dedication and commitment invested into the ongoing process of the blog development itself. Any blog owner/operator knows what it takes to attract and retain the average blog reader and this is not something that happens overnight.
Now if you blog to make money you can see how a strong reader base could benefit you financially. In addition your authority within the niche will make it all the easier for you to attract additional readers since other blogs will have the tendency to link to your site.
What we’re going to focus on here today is the importance of paying attention to the comments left by subscribers at your site. Within these comments you can find valuable nuggets of information that can be used to improve not only the blog but even your marketing strategy.
Here are 3 ways to use these blog reader comments that can help you become a more effective blogger and marketer.
Market Research Information
Putting out questions to your subscribers asking their opinions on certain products or trends could yield useful market research information as to current consumer preferences. Another approach could be polling your readers on what are some of their more pressing problems to which they wish they had a solution: what bugs them!
In both these scenarios the response of your subscribers could uncover a previously hidden niche or trend you could capitalize on. Market research information like this can easily cost a significant sum for a large corporation but you can collect this information right from your blog and use it to your advantage.
Blog Performance Feedback
Asking for opinions on the subjects of your post or perhaps the content itself can give you feedback as to whether you may need to make a change. Even simple inquiries about the layout of your blog, the graphics that are used, or the format of your posts could lead to dramatic improvements for the site.
Remember your blog is really for your readers so you should strive to give them what they want.
Encourages Interaction
Involving subscribers in these polling processes or even merely responding to their comments helps complete the ‘cycle’ of interactivity. This creates a sense of community for subscribers and increases their satisfaction. People like to know that their words or opinions are being heard and better yet acted upon.
Being the best blog site within your niche comes with many advantages and benefits but it also translates into a certain amount of commitment. When you blog to make money the stakes go even higher. Learning to tap into any available resource that can enhance your blog development and marketing effectiveness is a valuable skill. Using comments left by blog readers as we discussed above will allow you to put more distance between yourself and your competition. It is simply up to you to recognize and act upon any useful information a blog reader may have already left on the site for you even if it hasn’t been solicited.