Cause Marketing Matters

Our philosophy about business is that we are in business to make people’s lives better!  As we have been meeting more people and learning more about the universe of “Wellness” we have learned that there is a tremendous NEED in this world that affects the most fragile segment of the world’s populations – Orphans! And we couldn’t just ignore it!

Each year, 5 million children die from malnutrition. That’s one child every six seconds. MannaRelief is a non-profit organization providing advanced nutrition to malnourished children and orphans around the world.  We have partnered with them to effectively touch the lives of 1 million of them this year!  It’s a HUGE goal and we can’t do it ourselves, but with your help, we know we can do it!  To learn more about how you can sponsor a child for 6 cents a day, goto http://www.giveoutloud.com/martens and http://www.mannarelief.org You can also see a video on the right side of this webpage.

Show everyone the HEART of your business!  Expand your territory… in how many people you can benefit!  Who doesn’t want to be affiliated with you when your intent is to help more and more people?  Social responsibility makes consumers take notice.  Follow these 5 steps to create a successful cause-based marketing campaign.

CLICK HERE:  Read the entire article from Entrepreneur magazine here!!

Step 1. Give from the heart.

Step 2. Choose a related cause.

Step 3. Contribute more than dollars.

Step 4. Formalize your affiliation.

Step 5. Mount a marketing campaign.

CLICK HERE:  Read the entire article from Entrepreneur magazine here!!

HOW ARE YOU USING CAUSE MARKETING SUCCESSFULLY IN YOUR BUSINESS?? Leave us a comment!

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