The Value and Focus of Women

On today’s success call with Dr Randy Horning, he shared some great insight on Women and Business. I wanted to share the notes with you here. Let’s empower and appreciate the women in our lives so that they can achieve greater success and contribute more to society!

The Value and Focus of Women

One explanation has to do with the fact that while women in the United States start their own businesses at roughly twice the rate of men, they are still playing catch-up in most parts of the world. “Women are still at the beginning of their journey to entrepreneurship or higher levels of entrepreneurship,” says Sharon Hadary, the former and founding executive director of the Center for Women’s Business Research. According to that group, only 20 percent of all businesses over $1 million are women-owned enterprises.

Then there are more fundamental issues related to personal goals. It seems that men more often define success in monetary terms while women focus on vision and mission. “Men tend to start businesses to grow them to be large and to be the boss while women start them to do something meaningful and to make a difference,” notes Hadary, who now consults on women’s leadership through her firm Sharon Hadary & Co.

Becoming a billionaire isn’t their objective,” she adds, “As women, many are less likely to have a goal of generating personal wealth, though we are starting to see more and more of that motivation among the younger generation.” Instead they are typically more focused on building companies that reflect their values, provide employment opportunities, do what’s important to them and have the opportunity to fulfill family goals.

Teresa Nelson, McCandless Chair in Entrepreneurship at the Simmons School of Management concurs: “Research shows that women are drawn to organizations that provide values beyond wealth.”

Forbes, June 23, 2010
There is a millionaire in everyone. It just needs to be tapped and released.

Give for Real – A business plan with purpose!

What do these 2 children have in common?  They are both malnourished!

Every 6 seconds a child dies of malnutrition.

What if you could change this?

Social Entrepreneurs have taken on the challenge.  Are you up for the challenge?  Do you know a business-minded person with a huge heart?  We are interviewing!

How?  With a giving strategy!  Our company is rolling our the “Give for Real” Giving plan with customer acquisition strategy.

The concept is simple:  based on the Law of Giving.  96% of people don’t like to sell, but most people like to give.  So, we’re tying it together.  We provide a win-win with our associates to build a business with PURPOSE!

We are looking for the following in a social-entrepreneur to partner with.  44% profit sharing compensation structure.  Interested parties must commit to 3 activities:

1. Give a gift

2. Receive a gift

3. Be passionate about children

The wellness industry is the only other industry (other than education) that has grown in the world!  And our company is poised to dominate.  We’re growing and look forward to interviewing serious go-givers who can catch the vision and want to affect the lives of a Million children around the world this year.  We’d like to invite you to a special presentation on how you can begin your “business with purpose!”

Tell us what you’re doing to “give-back” and how many children you’d like to be a hero to this year!

Moving Upward and Onward

Are you passionate about your current work?  Are you seeking excellent in what you are currently doing?  If you’re not, we want to encourage you to consider “moving upward and onward” by starting your own business in the growing industry of wellness!  Check out Brian Tracy’s latest article and let us know how you’re striving for excellence in your current pursuits or interested in moving “onward”!! ~Arthur & Suji Martens [Read more...]

Cause Marketing Matters

Our philosophy about business is that we are in business to make people’s lives better!  As we have been meeting more people and learning more about the universe of “Wellness” we have learned that there is a tremendous NEED in this world that affects the most fragile segment of the world’s populations – Orphans! And we couldn’t just ignore it!

Each year, 5 million children die from malnutrition. That’s one child every six seconds. MannaRelief is a non-profit organization providing advanced nutrition to malnourished children and orphans around the world.  We have partnered with them to effectively touch the lives of 1 million of them this year!  It’s a HUGE goal and we can’t do it ourselves, but with your help, we know we can do it!  To learn more about how you can sponsor a child for 6 cents a day, goto http://www.giveoutloud.com/martens and http://www.mannarelief.org You can also see a video on the right side of this webpage.

Show everyone the HEART of your business!  Expand your territory… in how many people you can benefit!  Who doesn’t want to be affiliated with you when your intent is to help more and more people?  Social responsibility makes consumers take notice.  Follow these 5 steps to create a successful cause-based marketing campaign.

CLICK HERE:  Read the entire article from Entrepreneur magazine here!!

Step 1. Give from the heart.

Step 2. Choose a related cause.

Step 3. Contribute more than dollars.

Step 4. Formalize your affiliation.

Step 5. Mount a marketing campaign.

CLICK HERE:  Read the entire article from Entrepreneur magazine here!!

HOW ARE YOU USING CAUSE MARKETING SUCCESSFULLY IN YOUR BUSINESS?? Leave us a comment!

Unlimited Wealth – Excerpt

Paul Zane Pilzer is someone who we follow closely – he’s an economist, presidential advisor, entrepreneur, wellness industry advocate and someone who’s insights we appreciate. He has no problem being straight up with the facts, even if it’s not popular with main stream media or current administration! We’ve learned a lot from his other books and wanted to share this book with you, too. There’s a great deal online @ Amazon, so buy the book using the link below and then let us know what you think, ok? ~Suji & Arthur Martens


Unlimited Wealth
by Paul Zane Pilzer

“I began my studies at Wharton Graduate Business School in 1975 with this
belief: that human suffering and social injustice reflected nothing more than
our failure to use the tools that God had given us.”
See Preface from Unlimited Wealth

Excerpt from Unlimited Wealth — Introduction
For the past four hundred years, virtually all practitioners of the dismal science we call economics have agreed on one basic premise: namely that a society’s wealth is determined by its supply of physical resources–its land, labor, minerals, water, and so on. And underlying this premise has been another, even more profound, assumption–one supposedly so obvious that it is rarely mentioned: namely, that the entire world contains a limited amount of these physical resources.
This means, from an economic point of view, that life is what the mathematicians call a zero-sum game. After all, if there are only limited resources, one person’s gain must be another person’s loss; the richer one person is, the poorer his neighbors must be.
Over the centuries, this view of the world has been responsible for innumerable wars, revolutions, political movements, government policies, business strategies, and possibly a religion or two.
Once upon a time, it may even have been true. But not anymore.
Whether or not we ever did, today we do not live in a resource-scarce environment. That may seem hard to believe, but the businessperson and the
politician–as well as the butcher, the baker, and the candlestick maker–who
continue to behave as if they were operating in the old zero-sum world will soon find themselves eclipsed by those who recognize the new realities and
react accordingly.
What are these new realities? To put it simply, we live today in a world of
effectively unlimited resources–a world of unlimited wealth. In short, we live in what one might call a new Alchemic world.
The ancient alchemists sought to discover the secret of turning base metals into gold; they tried to create great value where little existed before. But an analysis of their writings shows that they were on a spiritual as well as a monetary quest. They believed that by discovering how to make gold they could offer unlimited prosperity to all of God’s children. And, although in our era the term alchemy is often equated with “false science” and fraud, the ancient alchemists were successful in their quest in a manner that they could not have anticipated.
Consider this: if the ancient alchemists had succeeded in fabricating gold,
gold would have become worthless and their efforts would have been for naught. Yet, through their attempts to make gold, they laid the foundation for modern science, which today has accomplished exactly what the alchemists hoped to achieve: the ability to create great value where little existed before. We have achieved this ability through the most common, the most powerful, and the most consistently underestimated force in our lives today–technology.
In the alchemic world in which we now live, a society’s wealth is still a
function of its physical resources, as traditional economics has long maintained. But unlike the outdated economist, the alchemist of today recognizes that technology controls both the definition and the supply of
physical resources. In fact, for the past few decades, it has been the backlog
of unimplemented technological advances, rather than unused physical resources, that has been the determinant of real growth.

Excerpt from “The Business of the 21st Century”

An Economic Foundation for Peace

I flew helicopter missions over the jungles of Vietnam, and I know from firsthand experience what war is like. I also know that inequity is one of the core causes of war. As long as the gap between the rich and the poor widens, it is going to be tough to create conditions of peace. We can march for peace, give speeches endorsing peace, form committees to study peace, and promote peace, but it’s going to be impossible to actually create that peace we talk about unless and until we can begin to bring substantially more economic opportunity to many millions of people.

And as huge a goal as that sounds, that is exactly what network marketing is doing.

Today, many network marketing companies are spreading peace through economic opportunity all over the world. Not only are network marketing companies thriving in all the major capitals of the world, but many are also working in developing nations, bringing financial hope to millions of people who live in impoverished countries. Most traditional corporations can only survive where people are rich and have money to spend.

It is time that people all over the world had an equal opportunity to enjoy a rich and abundant life, rather than spend their lives working hard only to make the rich richer.

It’s time you had that opportunity.

Welcome to the 21st century.

excerpted as the final thoughts from “The Business of the 21st Century”

by Robert Kiyosaki

3 Straightforward Techniques To Get Your Website Top Rankings

Technique 1: Search Engine Optimization

The mistake many website owners make is not spending time on Search Engine Optimization or SEO. In order to conduct a successful SEO campaign you must identify your target market, determine what keywords or phrases your prospective patrons are likely to search, and optimize your website accordingly. To reap the most out of SEO you must have a clear understanding of how and why it works. Without this your efforts will be in vain. Learn and implement search engine optimization methods.

Technique 2: Link Building

Once your website pages are properly optimized, your next step is to multiply your link popularity by building as many quality inbound links as you can. There are lots of ways to achieve this mission. First, submit your website to as many trustworthy Search Engines and online directories as possible. Next, display your expertise by writing articles related to your website and submit them to top article directories. Write and submit press releases to top press release directories. These efforts will create long lasting back links raising your website’s presence.

Technique 3: Social Media

People receive a great deal of their information online from search engines and social media websites. This is why it is essential for you to join leading social networking and social bookmarking sites. Fill out your profiles completely and add applicable content including a link back to your website. The main element to using social media is interaction. Go beyond posting information about you and your business. Give to each of the the networks you join by socializing (interacting) with other members. You don’t have to tell your life story, but it is essential that you participate in some way to these communities by being social. This is truly the only way to obtain high traction from your social media marketing efforts. After all, that is why they are dubbed as social sites.

With so many websites popping up every day, you have to take an assertive approach to make yours stand out among the rest. Use these 3 straightforward techniques consistently and watch your website soar to the top.

How to Promote a New Home Business Blog

After analyzing plenty of market research information you’ve finally determined the right niche for your home business blog. You’ve chosen your hosting company and selected a domain name. You’ve even written several blog entries in advance so that you have plenty of fresh content to post. Your intent is to blog to make money and you’ve just posted your first of many blog entries so your site is now ‘live’ on the internet. Where do you go from here?

The early phases of your blog development are critical in determining how quickly you will be able build a list of subscribers and make money.

Now that your blog is live here are 5 things you’ll need to do to accelerate the growth of your business to earn an income.

Schedule Your Work

You will need to determine the tasks that will have to be completed on a daily, weekly, and monthly basis. This schedule will be your ‘action plan’ and should involve those activities necessary for the growth of your blog.

Your initial focus will be on marketing your site and insuring that it is being presented to your readers in professional manner. Early duties should include traffic generation, content creation, and networking out within the blogging community of your particular niche.

Content Creation

This phase of your blogging efforts will always be important but never more so than the infancy stages of your blog. This is the time for you to make your first impression and begin attracting your reader base. Your content should be useful and relevant to both the blog reader and the blog theme.

Post frequently in the early stages but as you see your subscriber base grow you will want to spend time both listening and responding to their comments. Encourage their interaction by asking them questions or for their comments on your posts or site design.

Hold Off on Your Marketing

In the beginning your sole focus will be satisfying the blog reader who visits your site. By attempting to sell anything too early will only drive your readers away. Build up their allegiance first by supplying great content for them to read.

Link Development

This will be significant part of your marketing strategy. By building links with other blogs and sites that have higher rankings you will boost your blog higher in search results. Reciprocal links from other sites will also create a flow of traffic to your blog. This can be achieved by leaving insightful and useful comments on other blog sites. Submitting articles is another way to develop links with higher ranking article submission sites that will link back to your blog after your article is published.

Rinse and Repeat

By focusing only on generating traffic and creating relevant quality content in the early stages of your blog you will be able to establish a solid reader base.

Although these actions may seem slow to yield the results you want the longer you stick with it the faster your blog will grow.

A home business blog can earn you a comfortable living provided you’ve first based it upon accurate market research information. Once your site has been launched you are now in the blog development stages of your site. During this time it is imperative you continue to post fresh blog entries with relevant and useful information to attract readers to your site. If you blog to make money it’s important to first build a subscriber base before attempting to market anything to your readers. The 5 steps we reviewed above will provide you direction during the early stages of your site. Your intentions will be to build a healthy reader base. With a little patience and resolve there is no reason you can’t successfully grow your site into a blog that will earn you a significant income.

12 Ways To Do Social Media Marketing With Twitter

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn’t get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those with running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.

How to Become the Best Blog Site in Your Niche

Being the best blog site in your niche carries many advantages especially if you blog to make money. Operating a blog that has a strong following is a reflection of the dedication and commitment invested into the ongoing process of the blog development itself. Any blog owner/operator knows what it takes to attract and retain the average blog reader and this is not something that happens overnight.

Now if you blog to make money you can see how a strong reader base could benefit you financially. In addition your authority within the niche will make it all the easier for you to attract additional readers since other blogs will have the tendency to link to your site.

What we’re going to focus on here today is the importance of paying attention to the comments left by subscribers at your site. Within these comments you can find valuable nuggets of information that can be used to improve not only the blog but even your marketing strategy.

Here are 3 ways to use these blog reader comments that can help you become a more effective blogger and marketer.

Market Research Information

Putting out questions to your subscribers asking their opinions on certain products or trends could yield useful market research information as to current consumer preferences. Another approach could be polling your readers on what are some of their more pressing problems to which they wish they had a solution: what bugs them!

In both these scenarios the response of your subscribers could uncover a previously hidden niche or trend you could capitalize on. Market research information like this can easily cost a significant sum for a large corporation but you can collect this information right from your blog and use it to your advantage.

Blog Performance Feedback

Asking for opinions on the subjects of your post or perhaps the content itself can give you feedback as to whether you may need to make a change. Even simple inquiries about the layout of your blog, the graphics that are used, or the format of your posts could lead to dramatic improvements for the site.

Remember your blog is really for your readers so you should strive to give them what they want.

Encourages Interaction

Involving subscribers in these polling processes or even merely responding to their comments helps complete the ‘cycle’ of interactivity. This creates a sense of community for subscribers and increases their satisfaction. People like to know that their words or opinions are being heard and better yet acted upon.

Being the best blog site within your niche comes with many advantages and benefits but it also translates into a certain amount of commitment. When you blog to make money the stakes go even higher. Learning to tap into any available resource that can enhance your blog development and marketing effectiveness is a valuable skill. Using comments left by blog readers as we discussed above will allow you to put more distance between yourself and your competition. It is simply up to you to recognize and act upon any useful information a blog reader may have already left on the site for you even if it hasn’t been solicited.

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